Education, Insight, Inspiration
About Us
The Franchise Academy
Built From Real Experience
Most consultants sell outcomes. We prevent bad decisions. Even if that means telling you not to buy.
I Failed a Franchise
Here's What Happens Next.
This Is Not a Sales Process
Our service is free whether you invest in a franchise or not. We are compensated by the franchise company you invest in. Franchise companies respect our process and appreciate the well-educated, well-matched candidates we refer.
1
We Earn the Same No Matter What You Pick
The referral fee comes from the franchisor, not from steering you toward whatever pays the most. Your fit is the only thing that matters here, from start to finish.
2
The Wrong Match Doesn't Work Out for You
A bad franchise decision doesn't just cost money, it costs years of your life. This process is designed to protect you from that mistake before you ever spend a single dollar.
3
40% of Candidates Are Told Not to Buy In
Most consultants close every candidate they work with. Here, 40% of people are told franchising isn't for them, because honesty has to come before any transaction.
4
No Contract, No Pressure, No Sales Pitch
There's no obligation to buy, no agreement to sign before onboarding, no pitch at the end. You're here to make the right call, and that's the only thing this process is built for.
About
Tom Scarda
Tom Scarda is a Certified Franchise Executive (CFE), author of three books, and host of The Franchise Academy Podcast since 2014. He grew up in Brooklyn, spent 13 years as a New York City subway conductor, and walked away from his pension to bet on himself. He has guided over 2,000 people through the franchise decision-making process since 2005 and is a subcontractor of FranChoice, the most respected franchise consulting network in the country. When he’s not working, you’ll find him on a golf course, in a cockpit, or on a Harley.
There are no wrong turns, just different experiences.
About
Anthony Scarda
Anthony was introduced to the world of franchising at a young age. He began his business journey at the tender age of six, taking on his first job at his parents’ smoothie franchise, peeling bananas because he was too short to reach the blenders. This early introduction to business has fueled his passion for the franchise industry. Anthony has since served as a franchise recruiter for multiple brands, assisting them in their national expansion.
Anthony’s journey from peeling bananas to becoming a seasoned franchise professional demonstrates his dedication and passion for the industry. His friendly demeanor and professional expertise make him a trusted advisor for anyone looking to explore franchise opportunities.
When he’s not busy helping candidates achieve their franchise goals, Anthony enjoys traveling and spending time with his family and friends. His early experiences in his parents’ smoothie franchise have left a lasting impression, instilling in him a strong work ethic and a commitment to excellence.
Feel free to contact Anthony to learn more about how he can help you navigate the franchise landscape. He can be reached at ascarda@franchoice.com or (516)508-1623.
Real People, Real Outcomes
Start With the Right Foundation
Download the Free 7-Step Guide to Choosing a Franchise.
Start by asking yourself these basic questions:
Have you ever owned a business? What are your reasons for wanting a business of your own? How much capital do you have available to start a business? How do you feel about managing people? Are you willing to follow a system? How soon do you want your business to open? Where do you want your business to be located?